Pashinski announces $100,000 Dairy Investment Program grant award for PA Dairymen’s Association
HARRISBURG, Jan. 22 – State Rep. Eddie Day Pashinski, D-Luzerne, today announced the approval of a $100,000 Pennsylvania Dairy Investment Program grant for the Pennsylvania Dairymen’s Association by the Commonwealth Financing Authority.
“Promoting Pennsylvania Agriculture – especially our dairy industry – is always one of my top priorities as the Democratic chairman of the House Agriculture and Rural Affairs Committee,” Pashinski said. “PA dairy farmers and producers produce the finest milk and dairy products anywhere — strengthening our diets and our economy. These funds will help the Pennsylvania Dairymen’s Association continue promoting and supporting our incredible dairy industry.”
The Pennsylvania Dairymen’s Association grant will go toward building their Choose PA Dairy, Goodness that Matters campaign – which was started in 2018 using a previous PDIP award – into a sustained promotion campaign for 2020. This continued marketing campaign will use a multi-faceted approach to educate consumers about the benefits of purchasing and consuming Pennsylvania dairy products through advertising, sponsorship and targeted statewide public announcements.
“Thank you to the Pennsylvania Dairyman’s Association for your continued commitment to educating Pennsylvanians to drink Pennsylvania milk by looking for the PA Preferred label or for the plant number ‘42,’ which is usually printed near the top of the container or on the lid,” Pashinski said. “When Pennsylvanians see that, they know they’re drinking Pennsylvania homegrown nutritious and delicious milk while supporting our dairy farmers. No matter if you’re looking for milk, cheese, yogurt or ice cream, our farmers and producers make the highest quality dairy products you will find anywhere.”
The Choose PA Dairy, Goodness that Matters projects will include strategically placed advertising at a wide range of popular venues and events across the state. The Pennsylvania Dairymen’s Association will leverage ongoing media interviews to target families, sports fans, teens and consumers of all ages to educate them on the benefits of purchasing and enjoying Pennsylvania dairy products.
The CFA was established in 2004 as an independent agency of the Department of Community and Economic Development to administer Pennsylvania's economic stimulus packages. The CFA holds fiduciary responsibility over the funding of programs and investments in Pennsylvania's economic growth. The CFA consists of seven board members: four legislative appointees and the secretaries of DCED, the Office of the Budget and Department of Banking.